Brand IP · Licensing · Retail Strategy · Global Sourcing

Where Brand IP
Meets Market Reality.

Donde el IP de Marca Se Convierte en Resultados

A senior-level consumer products consultancy bridging brand vision and market execution — across licensed products, retail channels, global sourcing, and go-to-market strategy.

Work With Us Our Services
10+
Years of Experience
Años de experiencia
2K+
SKUs Managed
SKUs gestionados
$2B+
Retail Org Scale
Escala organizacional
50%+
Margin Target Achieved
Margen alcanzado

About / Sobre Nosotros

Senior expertise.
Real results.

Puente Strategy is a full-service consumer products consultancy built on 10+ years of senior-level experience translating world-class IPs into high-margin product ecosystems across mass, specialty, and e-commerce channels.


Our team brings deep expertise in licensed products, retail channel strategy, global sourcing, and go-to-market execution. We bridge brand vision with market reality — every time.

Our Services / Nuestros Servicios

Expert Strategy,
End-to-End Execution.

01

Brand IP, Licensed & Owned Product Strategy

Estrategia de IP, Productos Licenciados y Marca Propia

  • Licensed program architecture — from deal structuring to delivery
  • Owned & global brand strategy: identity, positioning & product expression
  • Brand approval management across major IP holders & Pro Sports
  • Royalty tracking, contract compliance & IP-to-product translation
02

Retail & Omnichannel Channel Strategy

Estrategia Minorista y Omnicanal

  • Channel strategy across mass, specialty, club, drug & e-commerce
  • SKU rationalization, assortment planning & retailer-specific programs
  • Omnichannel execution across in-store & digital channels
03

Global Sourcing & Product Development

Abastecimiento Global y Desarrollo de Producto

  • End-to-end product lifecycle: concept through shelf
  • Overseas factory sourcing, vendor negotiation & cost engineering
  • Ethical sourcing compliance, QA standards, PLM & BOM management
04

Go-to-Market Planning & Launch Execution

Planificación GTM y Ejecución de Lanzamiento

  • Full launch readiness: concept to commercialization
  • Cross-functional milestone management & sell-in strategy
  • Post-launch analysis, margin review & continuous improvement

Product Categories / Categorías de Producto

Deep Expertise Across
Consumer Categories.

Apparel — Woven & Knits Footwear Accessories Home Decor & Tabletop Home Soft Goods Paper Products & Gifting Hardgoods — Molded Hardgoods — Injection Hardgoods — Thermoformed Hardgoods — Blown

Channels & Retailers

Every Channel.
Every Tier.

Mass
Walmart · Target
Club
Costco
Specialty
Sephora · Ulta · Party City · URBN
Department
Nordstrom · Macy's · Kohl's
Drug
CVS · Walgreens
Grocery
Wakefern · Ahold · Albertsons
Off-Price
Burlington · TJ Maxx · Marshalls
Discount
Dollar Tree · Dollar General
E-Commerce
Multi-platform digital retail

Engagement Models

Flexible Engagements Built
Around Your Needs.

Let's Talk · Hablemos

Ready to Bridge the Gap?

Bring senior-level brand IP and retail strategy expertise to your next challenge — project, retainer, or fractional.

Get in Touch
Serving
North America & Latin America